[ View the story "Don't Stop The Music - Online Tools Make Music More Social" on Storify] Don't Stop The Music - Online Tools Make Music More Social The music industry has been forced to adapt to an environment of endless sharing and uncontrollable boundaries. But for artists, online tools provide new ways to collaborate and distribute work. For the audience, social media offers new ways to discover musical talent.
Storified by The Stream · Wed, Oct 26 2011 21:59:53
On The Stream we interviewed Gregg Gillis, otherwise known as Girl Talk, as well as Mark Johnson of Playing for Change and Alexander Ljung of Soundcloud.
The Stream - Girl Talk Interview - Don't Stop the MusicAJstream
The Stream - Mark Johnson and Alexander Ljung - Don't Stop the MusicAJstream
Since the advent of
YouTube, online users have created viral videos in an attempt to showcase their talent. These videos have launched the careers of several now well-known celebrities...
Justin singing I'll Be by Edwin McCainkidrauhl
...and a few internet sensations who became famous for their lack of talent.
Rebecca Black - Friday (OFFICIAL VIDEO)Rebecca Black - "Friday" Single
YouTube is just a part of the equation - a wide variety of online tools are now available for musicians to catch the eye of the digital public.
If you want to succeed in the music industry today, Social Media and Social networking is one the most important tool, needed in order to make real success.socialmediatoday.com
In 1999, bands needed major label support to afford a music video that people would actually want to watch. This is no longer the case. Since streaming video is the new preferred format, lower quality video production looks just fine. Many viral videos were filmed on older camcorders.ezinearticles.com
Music has always been social but until the advent of social networks we had to rely on our friends and family for recommendations. In the social age we have a much wider group of taste makers to tap in to. Similarly we can identify ourselves and our peers by our music on a much larger scale than ever before. Social media enriches music consumption in a way that was not previously possible.musicindustryblog.wordpress.com
Internet distribution also takes advantage of looser legal guidelines than traditional distribution - allowing a culture of covers and mash-ups to flourish.
Mike Tompkins - PYT(Pretty Young Thing)DramaLuver3
Perhaps the best known of the mash-up artists is
Girl Talk, who combines musical elements from hundreds of copy-written works without permission, but manages to avoid legal action by charging fans no money for his work. Warning: The following song contains some profanity.
Girl Talk - Down for the CountTheHPJC
Artists also use social media tools to find and collaborate with other artists. American composer
Eric Whitacre compiled the voices of 2000 singers to create his digital choir.
Eric Whitacre - Eric Whitacre's Virtual Choir 2.0, 'Sleep'EricWhitacreVEVO
Established artists are using social media to engage their audiences. Beyonce Knowles used
Facebook to notify fans about her recent album leak.
"My music was leaked and while this is not how I wanted to present my new songs, I appreciate the positive response from my fans," the singer wrote.mtv.com
Perhaps she was inspired by her husband, Jay-Z, who reacted to his own Blueprint 3 leak with, "It's a preview. I'm excited for people to hear the album. I'm very proud of the work I've done, so enjoy it."new.music.yahoo.com
While B's team scrambles to take down the offending links that have popped up all over the Web, some online rogues have taken to Twitter to put up links, making it harder for the label to track down the music.mtv.com
Spotify, Pandora, Rdio and many more have tried to capitalise on the changing landscape of music distribution and now social media giants like Facebook are getting involved.
Facebook’s rumoured partnership with online music-streaming service Spotify will reportedly see the world’s largest social network integrate a new “Music Dashboard” for its users, but open its service to a number of other music companies, GigaOM reports.thenextweb.com
The Music Dashboard is said to include a notification service which shows if your friends have listened to songs recommended by you, listing songs suggested by your friends, a top songs and top albums section.thenextweb.com
Google homepage has become a part of the social media music scene.
Google's playable guitar doodle in honor of what would have been Les Paul's 96th birthday quickly went viral, earning a second-day holdover and its own permanent URL. According to some estimates, over 5 million hours and $100 million worth of productivity were wasted on the doodle on the first day alone.pcworld.com
Les Paul's 96th Birthdayajestream
Lady Gaga Paparazzi on Google doodle Google Guitar for Les Paul's Birthday 2011lostpicasso72
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