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January 14, 2013

NRA app turns iPhone into gun range

National Rifle Association releases "Practice Range" app for ages four and up.
"Target Practice"
A screenshot from the "NRA: Practice Range" app. [iTunes]

UPDATE: On Tuesday MEDL Mobile, the developers behind the “NRA: Practice Range” app, confirmed to The New York Times that the product was commissioned by the National Rifle Association. This comes after multiple reports that “Practice Range” may not be associated with the NRA. The iTunes app page has also been updated, raising the suitable age limit from four years old to twelve. “The Stream” has reached out to the NRA for comment, but has not yet received a response.

The National Rifle Association (NRA), a US gun advocacy organisation, is facing criticism online for its new iPhone app. "Practice Range" features a 3D shooting game with a variety of guns, including semi-automatic weapons, as well as educational safety tips. The app is approved for ages four and up and is available for free, with 99-cent upgrades to more advanced weapons.

Though the NRA says that the game "strikes the right balance of gaming and safety education", Twitter users criticised the timing of the app's release, one month after the US elementary school mass shooting in Newtown, Connecticut.