[ View the story "'Real men' against rape in India" on Storify] 'Real men' against rape in India Bollywood star leads campaign for gender equality.
The Stream· Wed, Apr 24 2013 12:26:10
"Mard" is a Hindi word to describe a "real man". In the video below, Akhtar reads a poem describing how real men should treat women with respect.
In the photo below, Akhtar lays out four pledges for the MARD campaign:
Here's what we can do as individuals to create a healthier society for all of us. #MARD pic.twitter.com/0KvAZNSnvJFarhan Akhtar
MARD saw an outpour of support on social media:
Dat was a wonderful definition for a real #MARD.. Become a real man , respect women, not exploit them and torture them @FarOutAkhtar #movedShivin Vineeth
The parents who don't raise their boys to respect women will never see their boys become men.Ankur Tewari
Others criticised the methods behind the campaign:
@FarOutAkhtar only you pledging does wat?!! Nothing!Instead.. hire some bodyguards and let dem save few gals..from these inhuman activitiesSRK MSD fan
Farhan Akhtar needs to be told that he is only reinforcing the idea of 'mardangi' with that moustache. #mardabhilash
The MARD initiative is a good thing. I have not read through your road map of activation. But I think this initiative should be carried out in regional languages first. It is the most unaware of the country that are taking matters into their own hands.facebook.com
What's difficult is getting them to understand this early as the school, peer group, society at large works pretty much against what you as a parent are trying to instill. My son, now 4.5 years tells me all the time, Mum you cannot do this, this is for boys, & he will do it with daddy.facebook.com
We "Indian men" need to step up and change the crooked mentality, change has to happen among us, blaming the system, police and politicians is just too easy to do! we need to take responsibility that we will respect and protect our value system by making the RIGHT changes in us!facebook.com
We're all angry. And shocked by what happened. Farhan this message, this awareness that is the MARD initiative has to go to every corner of India..every small town and village where hundreds of such cases happen with casual regularity but never get reported by the media. We as a society need to start taking action.. We need to knock ourselves out of complacency and get real:: the danger is real for every woman and child in India. We need TO BE the change, instead of passing on the buck and expecting others to change this for us.Bhavna Duggal Kalra