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May 8, 2013

Skirting around cervical cancer?

Singapore's cervical health awareness campaign raises a few eyebrows.

Cervical cancer awareness ad from Singapore Cancer Society.

Singaporean female celebrities striking Marilyn Monroe-esque poses have become the face of cervical cancer awareness. The Singapore Cancer Society's ad campaign announcing free pap smears has received mixed responses, in part due to its tagline "Lift your skirt. Save your life." Some consider the campaign's messaging distasteful, while others find it has put the spotlight on a sensitive issue.

Below is the leading ad featuring local entertainment personalities. 

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