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May 8, 2013

Skirting around cervical cancer?

Singapore's cervical health awareness campaign raises a few eyebrows.

Cervical cancer awareness ad from Singapore Cancer Society.

Singaporean female celebrities striking Marilyn Monroe-esque poses have become the face of cervical cancer awareness. The Singapore Cancer Society's ad campaign announcing free pap smears has received mixed responses, in part due to its tagline "Lift your skirt. Save your life." Some consider the campaign's messaging distasteful, while others find it has put the spotlight on a sensitive issue.

Below is the leading ad featuring local entertainment personalities. 


Programme Highlights

Empire - The US & Cuba: Obsession

The US and Cuba: Obsession

The US and Cuba: Obsession

After decades of tension and hostility between the two nations, has change finally come to US-Cuba relations?