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May 20, 2013

What if boys got pregnant?

Teen pregnancy campaign shocks and sparks dialogue.

Ad from Chicago's Department of Public Health campaign to prevent teen pregnancy.

A Chicago teen pregnancy campaign took an 'unexpected' turn when it featured Photoshopped posters of boys baring pregnant bellies. Displayed near local high schools, the campaign stresses the impact of unprotected sex and the importance of shared responsibility.  A similar campaign in Milwaukee has been credited for its reduction of teen pregnancy rates.

Below are a few of the awareness ads seen in Chicago.
Programme Highlights