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May 21, 2013

Can Coca-Cola dissolve differences?

Innovative vending machines aim to unite.
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Screenshot from Coca-Cola commercial.

The long-term marketing strategy of Coca-Cola has been getting its global consumers to associate the brand with happiness. In line with this strategy, its most recent campaign, 'Small World Machines', focuses on bringing happiness to South Asia by quashing Indian-Pakistani tensions, one coke at a time.

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