Pakistan’s first openly sexual condom ad aired in July and was quickly pulled, but not without causing a stir. In a country where family planning conversations are filled with religious overtones, it broke a number of taboos - portraying sex for pleasure and limiting family size. Health workers already face challenges with family planning initiatives, and claim this ad is disruptive to their work. Supporters of the commercial’s message say it’s time for Pakistan to face reality when it comes to sex and contraception. So what’s the best solution for the world’s sixth most populous country?