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April 23, 2014

New York police fall flat with #MyNYPD

Twitter users swamp New York Police Department's online campaign with police brutality photos.
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Twitter search for #MyNYPD

Twitter users have hijacked the New York Police Department's (NYPD) social media campaign to show a face far less friendly than the NYPD intended. Critics of the police department flooded the #MyNYPD hashtag with photos of violent arrests and negative personal experiences.

The @NYPDNews account launched the #MyNYPD campaign to solicit photos with officers.

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