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August 27, 2014

Scottish anti-independence ad backfires, sparks #PatronisingBTLady

Twitter users call Better Together's video sexist and condescending.
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'The woman who made up her mind'. Screenshot via Youtube.

As Scotland's September referendum on independence approaches, groups both for and against separation from the United Kingdom are making efforts to appeal to undecided voters. But one particular advertisement has caused a fury of commotion online. The anti-separation campaign Better Together released a video featuring an indecisive mother who's overwhelmed by politics, which many online denounced as sexist.

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