[ View the story "Scottish anti-independence ad backfires, sparks #PatronisingBTLady" on Storify] Scottish anti-independence ad backfires, sparks #PatronisingBTLady Twitter users call Better Together's video sexist and condescending.
The Stream· Wed, Aug 27 2014 15:56:21
The woman who made up her mindbettertogetheruk
Scottish Twitter users had mostly negative initial reactions to the advertisement, which was widely considered condescending and outdated.
@UK_Together oh god. As a No voter this has made me cringe, is this honestly the best you can do?? Awful.Laura
@UK_Together A woman in the kitchen who doesn't know about politics? If this ad was in black n white it could be from the 50's #indyrefKyle Arnold
@UK_Together because this isn't condescending at all. Not sure you'll convince undecided voters with this approach. #gender #stereotypesFelicity
became popular as Twitter users continued to mock the advertisement and express their disappointment in its tone.
.@UK_Together i've storyboarded your next ad, free of charge. you're welcome :) #PatronisingBTLady #indyref
#patronisingbtlady is my new favourite hashtag. I loved the subtle touch of literally keeping her in the kitchen for the whole ad.Gabriel Neil
#PatronisingBTLady Leave the kitchen and shape your future.The dour sexist NO camp want to transport us back to fifties.Over my dead body!Carol Fox
Bitter Together: Proof that you can't just pour marketing onto something and hope it goes your way. #PatronisingBTLadyytayj
Along with the hashtag, a screenshot from the video also became the backdrop for a meme.
Unless I get evidence to the contrary I'm assuming that #PatronisingBTLady is a weird @noelfielding11 character