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August 4, 2015

#ILookLikeAnEngineer: Women fire back at negative response to tech ad

Campaign seeks to 'redefine' the image of engineers to combat stereotypes of women in STEM.
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Image via Twitter user @IsisAnchalee.

A woman's appearance on a tech poster received a flurry of comments that were widely deemed sexist, triggering a counter hashtag confronting stereotypes of women engineers. Platform engineer Isis Wenger started #ILookLikeAnEngineer as a response to the overwhelming attention she received after being featured in her company's ad recruitment campaign.

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