[ View the story "#ILookLikeAnEngineer: Women fire back at negative response to tech ad" on Storify] #ILookLikeAnEngineer: Women fire back at negative response to tech ad Campaign seeks to 'redefine' the image of engineers after recruitment ad sparks negative reactions.
The Stream· Tue, Aug 04 2015 17:07:06
, Wenger shared Facebook comments saying the ad was "appealing to dudes", referring to her "sexy smirk" and questioning if the poster was an honest representation of female engineers.
Wenger struck back, discussing how reactions to the ad were symptoms of a larger problem of sexism in the tech industry.
Some people think I’m not making “the right face”. Others think that this is unbelievable as to what “female engineers look like”. News flash: this isn’t by any means an attempt to label “what female engineers look like.” This is literally just ME, an example of ONE engineer at OneLogin. The ad is supposed to be authentic. My words, my face, and as far as I am concerned it is.medium.com
, Wenger began a campaign to "redefine 'what an engineer should look like'".
Other women jumped in to support Isis, sharing thoughts and images under the hashtag more than
times in the past day.
#ILookLikeAnEngineer who could use more sleep. No need to run my creds, I'll still be an eng without your validation.
Basically, every time you input text in Windows there are a bunch of women behind it all! #ILookLikeAnEngineer
I'm a Spacecraft Structures Engineer for @AirbusDS - my current job is designing Mars Rovers... #ILookLikeAnEngineer
My mom, Perl hacker, 20+ years sys analyst. Nuclear physicist. Started coding on punch cards! #iLookLikeAnEngineer
The hashtag is intended to be a space to celebrate all kinds of diversity in engineering.
RT if you think #ILookLikeAnEngineer should be for people of color not just women (cc @isisAnchalee @CharnaParkey)Fiona Tay
Also, non-binary gender folks. Also trans men. @MsFionaTay @CharnaParkey @isisAnchalee #ILookLikeAnEngineerAria Ehren
@litui @MsFionaTay @CharnaParkey #iLookLikeAnEngineer is intentionally inclusive. There are no limits on diversity!Isis Anchalee