A Norwegian student group's mission to challenge patronising stereotypes of the “Global South” has gone viral. Erik Schreiner Evans and Anja Bakken Riise created a mock campaign called Radi-Aid, urging Africans to donate radiators to ease the plight of Norwegians suffering from cold winters.

The video was modeled after large donation campaigns like “We Are The World,” where American celebrities got together to raise money for those affected by the 1984-85 Ethiopian famine.