Bill Bishop of the blog DigiCha put together this presentation outlining the features of Sina Weibo.
Storified by The Stream · Wed, Oct 26 2011 22:00:04
One of China's most popular social networks, Sina Weibo has amassed more than 140 million registered users since its start in 2009 and expects to exceed 200 million users by the end of this year. Weibo, which in Chinese means "micro-blog," is part of Sina Corp, one of China's largest online media companies.
A screenshot of Sina Weibo posted on the blog Offbeat China:
Although in English-language media it’s common to hear that Sina Weibo is a Chinese version of Twitter, many say the comparison is not entirely accurate since Weibo offers far more features beyond 140-character messages.
Some of the features on Weibo include re-tweeting with an additional 140 characters, pages for groups, more dynamic conversation threads, voicemail, events, polls, apps and direct uploading of videos and pictures within the site.
From Penn Olsen, a blog that covers tech and business in Asia, C. Custer writes on the comparison between Twitter and Weibo.
This screenshot shows a columns of Chinese celebrities using the service as well as lists of "interesting" users and the most popular.
Earlier this year, leaked screen shots showed in-development social features including virtual goods and avatar profiles.
Bishop talked to The Stream about Sina Weibo's social functionalities for businesses and marketers.
Bishop says despite China's government censors, there are people who are using Weibo to have conversations about the country's biggest concerns. "Weibo has its limits, but it clearly has expanded the boundaries of what is permissible to talk about online," he said.
What do you think? Could Sina Weibo overtake Twitter in popularity? Tell us via Twitter or Facebook.
Monday: What future do you see for a South Africa without Nelson Mandela?
Tweet to @AJStream
Go to AJAMStream